yeetpost

Product updates

Turn shipping into consistent, multi-channel updates without manual copy-pasting.

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What this is

When you ship, you want customers, users, and the team to actually notice. yeetpost helps you turn a single “ship event” into consistent posts across the channels you care about.

When to use it

  • You ship weekly (or daily) and announcements keep slipping.
  • You need one source of truth and multiple output formats.
  • You want repeatable, API-driven messaging instead of ad-hoc posting.

When not to use it

  • Your updates are rare and highly bespoke (e.g. quarterly rebrand narratives).
  • You need long-form editorial content (this is for operational updates).

Common mistakes

  • Copying release notes verbatim into social posts.
  • Announcing features without the “who it’s for” and “why now”.
  • Posting once (one channel) and assuming everyone saw it.

Workflow

  1. Capture the ship event (commit, deploy, changelog entry, ticket move).
  2. Enrich with a short “why it matters” and target persona.
  3. Generate channel-specific variants (LinkedIn vs X vs Slack).
  4. Publish immediately or schedule (launch + reminder + recap).
  5. Track clicks/replies and iterate the template.

Templates

Short ship announcement

Write a crisp product update for {channel}. Feature: {feature}. Who it helps: {persona}. Why it matters: {impact}. CTA: {cta}. Keep it skimmable.

Release notes summary

Summarize these release notes into a post for {channel}. Include 3 bullets, 1 line of context, and 1 CTA. Notes: {notes}

Weekly roundup

Turn this list of shipped items into a weekly update for {channel}. Group by theme, keep it human, end with “what’s next”. Items: {items}

Examples

LinkedIn (feature announcement)

Shipped: API-driven posting workflows.

If you’re tired of copy-pasting the same update into 4 tools, yeetpost lets you trigger posts from your app.

Use it for release announcements, status updates, and weekly roundups.

Want early access? Reply “yeet”.

X (short ship note)

New: post automation from your API.

Trigger a LinkedIn update + Slack note from one event.

Docs soon.

Metrics to track

  • Update cadence (posts per week)
  • CTR to docs/changelog
  • Replies/conversations started
  • Support tickets referencing the update

Related use cases